Research Blog

Sarah Samuels and Chris hayman

For this commercial, my partner and I are going to advertise the popular shoe brand Nike. Nike offers many different types of products, such as shoes, jerseys, bags, socks, and many more accessories and equipment. However, they are most commonly known for their shoes. One example of a product branded by Nike is the ZoomX Invincible Run. These shoes include soft, responsive foam, and a Flyknit upper that allows your feet extra security and breathability. They are only one of Nike's most tested shoes. These qualities make it an excellent choice for shoes that you can run and exercise with. Another product of theirs is the Air VaporMax 2021. These powerful shoes are complete with extra-stretchy Flyknit fabric, a recycled TPU heel clip, and a switched-on Swoosh that make it a pleasurable jog. Not only that, but they are made from at least 40% recycled materials. The Nike Revolution 5 is another one of Nike's most impressive products. These shoes feature soft foam to cushion your feet, as well as a durable rubber outsole that offers great traction for your run. All of these products, along with many others, contribute to the immense success that the Nike company receives. According to stats, Nike racks up a revenue of 23.3 billion US dollars, just from footwear. The company earns a total US revenue of  17.3 billion US dollars, and a worldwide net income of 5.7 billion US dollars. Of their earned revenue, Nike globally earns a direct-to-consumer revenue of 16.4 billion USD. In addition, Nike earns an equipment revenue of 507 million USD in North America. These stats prove how popular and successful the brand is. Also, statistics say that Nike sold over 9300 shoes and 516 pieces of equipment in 2020. Nike is truly a powerful company that continues to make and sell amazing shoes and products.




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