Hello everyone! Welcome to my Music Video Research Blog! Before conducting a professional, well produced media segment, commercial, film, or music video, adequate research is needed prior to production. To produce the Heather music video, my group and I took on the extensive research process. The first step was to review our sing and look at the lyrics to help us develop the story behind our song. When songs are turned to music video, the videos commonly portray the central message or story displayed by the song. So to properly convey a message we went through listening and re-listening to the song to get full interpretation. To take our research to the next step, we began to watch numerous music videos using the sing to its' correct context to gain further insight. The artist of the song Heather, Conan Gray, released a music video, however his music video was not the most cinematic for research processes. However, this was alleviated by our group taking on watching over re...